Review of the Organization

CrossRef Annual Report 2013/2014

R E V I E W O F T H E O R G A N I Z AT I O N . During 2013, the PILA Board of Directors identified the need to rebrand CrossRef in a way that would communicate its central role in the scholarly communications community more effectively and represent both the function of CrossRef’s services and their connection to the organization more clearly. CrossRef chose to work with the Aloft Group, a brand strategy and marketing communications agency. Aloft interviewed members of the CrossRef team and Board and conducted a survey of librarians, researchers and publishers to gauge the perception of CrossRef in the marketplace, producing a set of recommendations for implementation in 2015 that include a new visual identity and naming convention and a brand narrative or positioning statement based on CrossRef’s defining attributes. REVIEW OF THE ORGANIZATION KEY PROJECTS FOR 2013/2014 The strategic roadmap developed at the July 2013 Board meeting and updated at subsequent meetings organizes CrossRef’s current projects into nine key areas along a timeline that extends through the end of 2015. òòEnhance the functionality of Multiple Resolution to accommodate the role of e-book aggregators òòUpdate the CrossRef reference linking system regularly to handle ongoing growth in activity òòConduct a review of CrossRef’s branding and implement indicated changes, including a complete update of the web site òòLaunch CrossRef Text and Data Mining services to follow the successful CrossRef Prospect pilot òòExpand CrossRef’s FundRef funding data service to support CHORUS, SHARE, and other scholarly communications initiatives òòLaunch tools for small publishers that will help them extract references from PDFs and develop a partnership with Public Knowledge Project (PKP), originator of the Open Journal System (OJS) used by many smaller CrossRef member publishers òòExpand CrossRef’s CrossMark publication record service òòImprove the plagiarism screening service, CrossCheck powered by iThenticate òòIncrease international outreach and host international workshops, bringing “The CrossRef Experience” to participants who find attending the annual meeting difficult òòDevelop new relationships with Sponsoring Entities that can represent the business and technical requirements of small CrossRef member publishers in countries throughout the world C R O S S R E F A N N U A L R E P O R T. 2 0 1 3 / 2 0 1 4 1 1


CrossRef Annual Report 2013/2014
To see the actual publication please follow the link above