On Google Knol
The recently discussed (announced?) Google Knol project could make Google Scholar look like a tiny blip in the the scholarly publishing landscape.
I love the comment an authority:
"Books have authors' names right on the cover, news articles have bylines, scientific articles always have authors -- but somehow the web evolved without a strong standard to keep authors names highlighted. We believe that knowing who wrote what will significantly help users make better use of web content."
And so I suppose this means they are assigning author identifiers....