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Ginny Hendricks

Since 2015, Ginny has been developing a new team at Crossref encompassing outreach and education, user experience and support, and metadata strategy. Before joining Crossref, she ran Ardent Marketing for a decade, where she consulted within scholarly communications on multichannel awareness and growth strategies, branding and launching online products, and building engaged communities. She previously led Elsevier’s launch of Scopus, where she established content selection criteria, advisory boards, and outreach programs with library and scientific communities. Most recently she founded the Metadata 2020 collaboration to advocate for richer, connected, reusable and open metadata for the benefit of society. She’s lived and worked in many parts of the world, has managed globally dispersed creative, technical, and commercial teams, and co-hosts the Scholarly Social networking events in London, UK.

Read more about Ginny Hendricks on their team page.

Crossref Brand update: new names, logos, guidelines, + video

Ginny Hendricks

Ginny Hendricks – 2016 April 29

In BrandMember Briefing

It can be a pain when companies rebrand as it usually requires some coordinated updating of wording and logos on websites, handouts, and slides. Nevermind changing habits and remembering to use the new names verbally in presentations. Why bother? As our infrastructure and services expanded, we sometimes branded services with no reference to Crossref. As explained in our The Logo Has Landed post last November, this has led to confusion, and it was not scalable nor sustainable.

What are there 80 million of?

Ginny Hendricks

Ginny Hendricks – 2016 April 08

In Member BriefingNews

As of this week, there are 80,000,000 scholarly items registered with Crossref! By the way, we update these interesting Crossref stats regularly and you can search the metadata. The 80 millionth scholarly item is [drumroll…] Management Approaches in Beihagi History from the journal Oman Chapter of Arabian Journal of Business and Management Review, published by Al Manhal in the United Arab Emirates. There have been loads of changes since Wiley registered “Designer selves: Construction of technologically mediated identity within graphical, multiuser virtual environments” with the DOI http://dx.

Request for Community Comment: registering content before online availability

Crossref is proposing a process to support the registration of content—including DOIs and other metadata—prior to that content being made available, or published, online. We’ve drafted a paper providing background on the reasons we want to support this and highlighting the use cases. One of the main needs is in journal publishing to support registration of Accepted Manuscripts immediately on or shortly after acceptance, and dealing with press embargoes.Proposal doc for community comment

ORCID tipping point?

Ginny Hendricks

Ginny Hendricks – 2016 January 07

In OrcidAuto-Update

Today eight publishers have presented an open letter that sets out the rationale for making ORCID iDs a requirement for all corresponding authors, a move that is being backed by even more publishers and researchers as the news spreads on twitter with #publishORCID. Crossref is a founding organization of ORCID and an ongoing supporter so it’s great to see further uptake and even more benefit for the research community.

The logo has landed

Crossref_Logo_Stacked_RGB_SMALLThe rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”

As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.

Taxonomies Meet-up at #FBM15

The Taxonomies Interest Group would like to invite Crossref members to an informal drop-in at the Frankfurt Book Fair:

4-5pm on Wednesday 14th October at the TEMIS booth H76

Crossref to Auto-Update ORCID Records

In the next few weeks, authors with an ORCID iD will be able to have Crossref automatically push information about their published work to their ORCID record. It’s something that ORCID users have been asking for and we’re pleased to be the first to develop the integration. 230 publishers already include ORCID iDs in their metadata deposits with us, and currently there are 248,000 DOIs that include ORCID iDs.

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