As Crossref celebrated its 25th anniversary last year, we are highlighting some of the most active and engaged regions in our global community.
Over the past 25 years, the makeup of Crossref membership has evolved significantly; founded by a handful of large publishers, we now have more than 24,000 members representing 165 countries. Nearly two-thirds of them self-identify as universities, libraries, government agencies, foundations, scholar publishers, and research institutions.
It’s been said that Americans are unusual in tending to ask “Where do you work?” as an initial question upon introduction to a new acquaintance, indicating a perhaps unhealthy preoccupation with work as identity. But in the context of published research, “What is this author’s affiliation?” is a question of global importance that goes beyond just wanting to know the name – and perhaps prestige level – of the place a researcher works.
As Crossref membership continues to grow, finding ways to help organisations participate is an important part of our mission. Although Crossref membership is open to all organisations that produce scholarly and professional materials, cost and technical challenges can be barriers to joining for many.
We are pleased to announce that—effective 1st January 2026—we have made two changes to grant record registration fees that aim to accelerate adoption of Crossref’s Grant Linking System (GLS) and provide a two-year window of opportunity to increase the number and availability of open persistent grant identifiers and boost the matching of relationships with research objects.
It can be a pain when companies rebrand as it usually requires some coordinated updating of wording and logos on websites, handouts, and slides. Nevermind changing habits and remembering to use the new names verbally in presentations.
Why bother?
As our infrastructure and services expanded, we sometimes branded services with no reference to Crossref. As explained in our The Logo Has Landed post last November, this has led to confusion, and it was not scalable nor sustainable.
With a cohesive approach to naming and branding, the benefits of changing to (some) new names and logos should help everyone. Our aim is to stem confusion and be in a much better position to provide clear messages and useful resources so that people don’t have to try hard to understand what Crossref enables them to do.
So while it may be a bit of a pain short-term, it will be worth it!
What are the new names?
As a handy reference, here is a slide-shaped image giving an overview of our services with their new names:
Overview of brand name changes, April 2016
It’s a lowercase ‘r’ in Crossref
That’s right, you’ve spent fifteen years learning to capitalize the second R in Crossref, and now we’re asking you to lowercase it! Please say hello to and start to embrace the more natural and contemporary Crossref.
I’m hoping we can count on our community to update logos and names on your end, keeping consistent with new brand guidelines. And I hope we can make it as easy as possible to do:
This Content Delivery Network (CDN) at assets.crossref.org allows you to reference logos using a snippet of code. Please do not copy/download the logos.
We also have a new website in development which will put support and resources front and center of the user experience. More on that in the next month or two.
By using the snippets of code provided via our new CDN at assets.crossref.org, these kind of manual updates should never be a problem in the future if the logo changes again (no plans anytime soon!).
Of course, we don’t expect people to update new logos and names immediately, there is always a period of transition. Please let us know let us know if we can help you to update your sites and materials in the coming weeks.
Also, check out the launch video, which presents five key Crossref brand messages:
