Scholarly metadata, deposited by thousands of our members and made openly available can act as “trust signals” for the publications. It provides information that helps others in the community to verify and assess the integrity of the work. Despite having a central responsibility in ensuring the integrity of the work that they publish, editorial teams tend not be fully aware of the value of metadata for integrity of the scholarly record. How can we change that?
Crossref was created back in 2000 by 12 forward-thinking scholarly publishers from North America and Europe, and by 2002, these members had registered 4 million DOI records. At the time of writing, we have over 23,600 members in 164 different countries. Half of our members are based in Asia, and 35% are universities or scholar-led. These members have registered over 176 million open metadata records with DOIs (as of today). What a difference 25 years makes!
In our 25th anniversary year, I thought it would be time to take a look at how we got here. And so—hold tight—we’re going to go on an adventure through space and time1, stopping every 5 years through Crossref history to check in on our members. And we’re going to see some really interesting changes over the years.
The Frankfurt Book Fair is the largest book fair in the world, and therefore a key event on our calendar. Held annually in Frankfurt, Germany, the 77th Frankfurt Book Fair (October 15–19, 2025) saw 118,000 trade visitors and 120,000 private visitors from 131 countries. The Crossref booth was located, as usual, in Hall 4.0 where all the stands with information about academic publishing can be found. Four Crossref colleagues attended the Book Fair this year, and in this blog post, you can read more about their meetings, experiences, and plans.
TL;DR. Metadata Manager will be retired at the end of 2025. Over the past four years, we have been developing a new helper tool to replace it, and that tool has now reached a stage of maturity that means we will be able to switch off Metadata Manager by the end of the year.
It can be a pain when companies rebrand as it usually requires some coordinated updating of wording and logos on websites, handouts, and slides. Nevermind changing habits and remembering to use the new names verbally in presentations.
Why bother?
As our infrastructure and services expanded, we sometimes branded services with no reference to Crossref. As explained in our The Logo Has Landed post last November, this has led to confusion, and it was not scalable nor sustainable.
With a cohesive approach to naming and branding, the benefits of changing to (some) new names and logos should help everyone. Our aim is to stem confusion and be in a much better position to provide clear messages and useful resources so that people don’t have to try hard to understand what Crossref enables them to do.
So while it may be a bit of a pain short-term, it will be worth it!
What are the new names?
As a handy reference, here is a slide-shaped image giving an overview of our services with their new names:
Overview of brand name changes, April 2016
It’s a lowercase ‘r’ in Crossref
That’s right, you’ve spent fifteen years learning to capitalize the second R in Crossref, and now we’re asking you to lowercase it! Please say hello to and start to embrace the more natural and contemporary Crossref.
I’m hoping we can count on our community to update logos and names on your end, keeping consistent with new brand guidelines. And I hope we can make it as easy as possible to do:
This Content Delivery Network (CDN) at assets.crossref.org allows you to reference logos using a snippet of code. Please do not copy/download the logos.
We also have a new website in development which will put support and resources front and center of the user experience. More on that in the next month or two.
By using the snippets of code provided via our new CDN at assets.crossref.org, these kind of manual updates should never be a problem in the future if the logo changes again (no plans anytime soon!).
Of course, we don’t expect people to update new logos and names immediately, there is always a period of transition. Please let us know let us know if we can help you to update your sites and materials in the coming weeks.
Also, check out the launch video, which presents five key Crossref brand messages:
