In January 2026, our new annual membership fee tier takes effect. The new tier is US$200 for member organisations that operate on publishing revenue or expenses (whichever is higher) of up to US$1,000 annually. We announced the Board’s decision, making it possible in July, and––as you can infer from Amanda’s latest blog––this is the first such change to the annual membership fee tiers in close to 20 years!
The new fee tier resulted from the consultation process and fees review undertaken as part of the Resourcing Crossref for Future Sustainability program, carried out with the help of our Membership and Fees Committee (made up of representatives from member organisations and community partners). The program is ongoing, and the new fee tier, intended to make Crossref membership more accessible, is one of the first changes it helped us determine.
It has been 18 (!) years since Crossref last deprecated a metadata schema. In that time, we’ve released numerous schema versions, some major updates, and some interim releases that never saw wide adoption. Now, with 27 different schemas to support, we believe it’s time to streamline and move forward.
Starting next year, we plan to begin the process of deprecating lightly-used schemas, with the understanding that this will be a multi-year effort involving careful planning and plenty of communication.
Scholarly metadata, deposited by thousands of our members and made openly available can act as “trust signals” for the publications. It provides information that helps others in the community to verify and assess the integrity of the work. Despite having a central responsibility in ensuring the integrity of the work that they publish, editorial teams tend not be fully aware of the value of metadata for integrity of the scholarly record. How can we change that?
Crossref was created back in 2000 by 12 forward-thinking scholarly publishers from North America and Europe, and by 2002, these members had registered 4 million DOI records. At the time of writing, we have over 23,600 members in 164 different countries. Half of our members are based in Asia, and 35% are universities or scholar-led. These members have registered over 176 million open metadata records with DOIs (as of today). What a difference 25 years makes!
In our 25th anniversary year, I thought it would be time to take a look at how we got here. And so—hold tight—we’re going to go on an adventure through space and time1, stopping every 5 years through Crossref history to check in on our members. And we’re going to see some really interesting changes over the years.
The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”
As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.
Over the last few months we have reviewed earlier research and talked with a number of members, affiliates, and academics. Turns out we’re the plain talkers of the industry, the do-ers, the scrappy people who get stuff done, chivvy others along, and in some cases we are—dare I say it—the voice of reason!
While balancing differing views within the scholarly community, we’re all about making connections – literally and figuratively. We help bring together people and metadata in pursuit of an excellent research communications system for all. And, to mirror one of Ed Pentz’s new catchphrases, we are “keeping it real”; with down-to-earth language.
Crossref Key Messages
New logos and names for all our products will come soon (in some cases it’ll be a ‘de-brand’ rather than a re-brand!). We’ll gradually phase in the new identity over the next month or two, starting with our annual meeting, and with a complete website relaunch following in 2016. We will contact all of our members and partners in the coming weeks with information about using the new logo, using a content delivery network (CDN) so that sites can reference the correct file.
Why rebrand?
We have not rebranded because we plan on doing something different but rather to better express the things we already do. Our ‘problem’ was that often people didn’t know Crossref was behind initiatives like CrossCheck, Crossmark and FundRef. Our products had become unlinked from the organisation. And since we’re all about linking things together, that just made no sense.
We needed an icon to give more flexibility across the web that a word mark cannot do alone. The icon is made up of two interlinked angle brackets familiar to those who work with metadata, and can also act as arrows depicting Metadata In and Metadata Out, two themes under which our services can generally be grouped.
Sentence case helps to avoid splitting the word; we do not want to tempt the Cross and the Ref to divide again. So that lowercase R you see in the middle of our name is indeed an official change. (Hopefully we can change the habit!)
The palette gives a nod to the history of Crossref with red & dark grey, but brings in contemporary colors for a fresh palette that is distinctive in our industry (we researched a lot - everyone has circles, and traditional shades abound). Our aesthetic embodies classic Swiss design principles and is minimalist in keeping with our straight-talking personality.
So, in the words of Board Chair, Ian Bannerman, it’s time for Crossref to step forward.
About Crossref
I’m looking forward to revealing more of the story at our annual meeting next week!
