Metadata is communication; it can tell a story about research and paint a picture for others to respond to and learn from, across the world and throughout the forthcoming generations. Metadata can feel technical with words like ‘infrastructure’ and ‘schema’, and sometimes, like tech in general, it comes with hyperbole. But metadata really is part art (storytelling and pictures) and part science (structured models and standards) with both aspects being equally important, and requiring people as well as systems. That necessary combination of human and machine involvement also makes metadata challenging.
Once a year we release all metadata records for content registered with Crossref in a public data file. This year’s version, containing nearly 180 million records, is now available. It includes metadata associated with all Crossref-registered DOIs in JSON-lines format.
Crossref Ambassadors act as local points of contact, meeting editors, librarians, researchers, and institutions to help them navigate Crossref services and understand how strong metadata supports visibility, integrity, and trust in research. They explain how to participate in our rich network of connections between works, people, and institutions, in ways that make sense in their own contexts. And last year, being our 25th anniversary, Ambassadors also massively contributed to our celebrations!
We have renewed our partnership with DOAJ to focus on a new set of objectives that reflect both organisations’ commitment to improving sustainable and equitable services and infrastructure. This renewed collaboration focuses on improving the quality of scholarly metadata while expanding support for journals in low- and middle income- countries.
We have worked together since 2021, primarily to encourage the dissemination and use of scholarly research using online technologies, and regional and international networks, partners and communities. This partnership has helped to build local institutional capacity and sustainability within the global scholarly communication ecosystem. A continued partnership also reflects that we have a shared community; currently almost 90% of DOAJ journals are represented in Crossref.
The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”
As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.
Over the last few months we have reviewed earlier research and talked with a number of members, affiliates, and academics. Turns out we’re the plain talkers of the industry, the do-ers, the scrappy people who get stuff done, chivvy others along, and in some cases we are—dare I say it—the voice of reason!
While balancing differing views within the scholarly community, we’re all about making connections – literally and figuratively. We help bring together people and metadata in pursuit of an excellent research communications system for all. And, to mirror one of Ed Pentz’s new catchphrases, we are “keeping it real”; with down-to-earth language.
Crossref Key Messages
New logos and names for all our products will come soon (in some cases it’ll be a ‘de-brand’ rather than a re-brand!). We’ll gradually phase in the new identity over the next month or two, starting with our annual meeting, and with a complete website relaunch following in 2016. We will contact all of our members and partners in the coming weeks with information about using the new logo, using a content delivery network (CDN) so that sites can reference the correct file.
Why rebrand?
We have not rebranded because we plan on doing something different but rather to better express the things we already do. Our ‘problem’ was that often people didn’t know Crossref was behind initiatives like CrossCheck, Crossmark and FundRef. Our products had become unlinked from the organisation. And since we’re all about linking things together, that just made no sense.
We needed an icon to give more flexibility across the web that a word mark cannot do alone. The icon is made up of two interlinked angle brackets familiar to those who work with metadata, and can also act as arrows depicting Metadata In and Metadata Out, two themes under which our services can generally be grouped.
Sentence case helps to avoid splitting the word; we do not want to tempt the Cross and the Ref to divide again. So that lowercase R you see in the middle of our name is indeed an official change. (Hopefully we can change the habit!)
The palette gives a nod to the history of Crossref with red & dark grey, but brings in contemporary colors for a fresh palette that is distinctive in our industry (we researched a lot - everyone has circles, and traditional shades abound). Our aesthetic embodies classic Swiss design principles and is minimalist in keeping with our straight-talking personality.
So, in the words of Board Chair, Ian Bannerman, it’s time for Crossref to step forward.
About Crossref
I’m looking forward to revealing more of the story at our annual meeting next week!
