In April 2025, we launched the metadata matching project, in order to add missing relationships to the scholarly metadata. We will do this by consolidating all existing and planned matching workflows, which enrich member-deposited metadata in Crossref. This unified service will result in a more complete research nexus. In this blog post, we share our latest milestone: developing and evaluating a strategy for matching funder metadata to Research Organization Registry (ROR) identifiers.
Preserving the integrity of the scholarly record is an important component of the overall endeavour to protect research integrity. Open scholarly infrastructure enables persistent recording of research objects and associated metadata, which provides an evidence trail for these objects for all in the research community. Crossref and DataCite – as providers of essential infrastructure for preservation of the scholarly record – we share our joint expertise in the new guide on “Why metadata matters for research integrity and how to contribute”.
As our global community continues to grow, it is important for us to build and maintain our connections within it. In March this year, we had the opportunity to visit São Paulo for a community event at the Fundação Getúlio Vargas. The content of our presentations is available online. Events such as this provide an opportunity for us to update our members on Crossref fundamentals and developments, and help us better tune in to the varied needs of our communities and learn how we can work together more effectively. This was our third visit to Brazil, with previous events held in Campinas and São Paulo in 2016, and Goiânia and Fortaleza in 2018.
Each organization in the global community of Crossref members (that’s currently over 24k organizations in 166 different countries) plays a key role in building the Research Nexus. Any opportunity we have to meet with our members in person is a highlight and a way for us to learn more from each other. The month of January saw three of us travel to Bangkok to attend the first-ever Charleston Conference organised in Asia and to meet with our growing community in Thailand.
The rebranding of Crossref was top priority when I joined in May in a new role called “Director of Member & Community Outreach”. Since then I’ve been working to understand the array of services, attributes, and audiences we have developed; to answer the questions “What do we do, for whom, and why?”
As Crossref prepares to celebrate turning fifteen at our annual meeting next week, I am thrilled to present our new brand identity with key messages and logo. And along with “thrilled” you may also detect “nervous excitement”.
Over the last few months we have reviewed earlier research and talked with a number of members, affiliates, and academics. Turns out we’re the plain talkers of the industry, the do-ers, the scrappy people who get stuff done, chivvy others along, and in some cases we are—dare I say it—the voice of reason!
While balancing differing views within the scholarly community, we’re all about making connections – literally and figuratively. We help bring together people and metadata in pursuit of an excellent research communications system for all. And, to mirror one of Ed Pentz’s new catchphrases, we are “keeping it real”; with down-to-earth language.
Crossref Key Messages
New logos and names for all our products will come soon (in some cases it’ll be a ‘de-brand’ rather than a re-brand!). We’ll gradually phase in the new identity over the next month or two, starting with our annual meeting, and with a complete website relaunch following in 2016. We will contact all of our members and partners in the coming weeks with information about using the new logo, using a content delivery network (CDN) so that sites can reference the correct file.
Why rebrand?
We have not rebranded because we plan on doing something different but rather to better express the things we already do. Our ‘problem’ was that often people didn’t know Crossref was behind initiatives like CrossCheck, Crossmark and FundRef. Our products had become unlinked from the organisation. And since we’re all about linking things together, that just made no sense.
We needed an icon to give more flexibility across the web that a word mark cannot do alone. The icon is made up of two interlinked angle brackets familiar to those who work with metadata, and can also act as arrows depicting Metadata In and Metadata Out, two themes under which our services can generally be grouped.
Sentence case helps to avoid splitting the word; we do not want to tempt the Cross and the Ref to divide again. So that lowercase R you see in the middle of our name is indeed an official change. (Hopefully we can change the habit!)
The palette gives a nod to the history of Crossref with red & dark grey, but brings in contemporary colors for a fresh palette that is distinctive in our industry (we researched a lot - everyone has circles, and traditional shades abound). Our aesthetic embodies classic Swiss design principles and is minimalist in keeping with our straight-talking personality.
So, in the words of Board Chair, Ian Bannerman, it’s time for Crossref to step forward.
About Crossref
I’m looking forward to revealing more of the story at our annual meeting next week!
