Ed Pentz – 2007 December 10
After a busy Online Information conference, Friday was the STM Innovations Meeting in London (presentations not online yet). There was a very nice selection of tea which helped get the morning off to a good start.
Patricia Seybold kicked off with a review of Web 2.0 that mentioned lots of sites and some good case studies:
Alexander Street Press (http://www.alexanderst.com/) - user tags combined with a taxonomy.
Slideshare (http://www.slideshare.net) - share presentations
Threadless (http://www.threadless.com/) - design and vote on t-shirts
The most interesting parts of the talk were the case studies of how National Instruments and Staples have built a vibrant community of customers. Staples invited top purchasers on the their site to create product categories and sales went up 30% and now they use the categorization in physical stores and customer reviews from the web are used in stores.
Ed Pentz – 2007 June 08
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