Creating a landing page
As soon your content is registered with Crossref, users will be able to retrieve identifiers and create links with them. Crossref DOIs must resolve to a unique landing (or response) page that you maintain.
A landing page is a web page that provides further information to someone who has clicked on a DOI link to help them confirm that they are in the right place. It’s important that each DOI resolves to a unique landing page that is just for that specific item.
Landing pages for published content
The landing page for published content should be unique for that item and should contain:
- Full bibliographic information: so that the user can verify they have been delivered to the correct item
- The DOI displayed as a URL: so that if a reader wishes to cite this item, they can just copy and paste the DOI link (learn more about our DOI display guidelines)
- A way to access the full-text of the content: It’s acceptable for the full text to be behind a login or paywall - this is fine as long as the landing page is accessible to everyone. A DOI can resolve to the HTML full-text of the content, and if this page includes the criteria above, a separate landing page is not necessary. It’s not good practice to link directly to a PDF however, as it will start downloading when the DOI is clicked.
Here are some examples of landing pages for published content:
Many Crossref journal DOIs resolve to an abstract.
And a little more for preprints
As well as the criteria above, a preprint landing page should also prominently identify the content as a preprint and include a link to any AAM or VOR. This information should be above the fold.
Landing pages for grants
The landing pages for grants should be unique for that specific grant and contain:
- Information about the grant so the user can verify they’ve been delivered to the correct item
- The DOI displayed as a URL - learn more about our DOI display guidelines.
Here are two example landing pages for grants: https://doi.org/10.37717/220020589 and https://doi.org/10.35802/107769.