Based in London, UK, Ginny has brought new team together at Crossref around outreach and communications, membership development, services, and support. Before joining Crossref, she ran Ardent Marketing for nine years, where she consulted with publishers to craft multichannel marketing strategies, develop, brand, and launch online products, and build engaged communities. She previously led Elsevier's launch of Scopus, where she established content selectionc riteria, advisory boards, and outreach programs with library and scientific communities. In 1998, Ginny started an early e-resources help desk for Blackwell's information Services and later led training and communication programs for Swets' digital portfolio in Asia Pacific, Middle East, and Africa. Most recently she founded the Metadata 2020 collaboration to advocate for richer, connected, reusable and open metadata for the benefit of society. She's lived and worked in many parts of the world, has managed globally dispersed creative, technical, and commercial teams, and co-hosts the Scholarly Social networking events in London.
- Metadata 2020
- Scholarly communications
- importance of richer metadata
- international outreach and communities
- branding and visual identity