Based in London, UK, Ginny is responsible for bringing a new team together at Crossref around outreach and communications, membership development and services, and product support initiatives. Before joining Crossref, she ran Ardent Marketing for nine years, where she consulted with publishers to craft multichannel marketing strategies, develop, brand, and launch online products, and build engaged communities. She previously managed Elsevier’s launch of Scopus, the abstract and citation database of peer-reviewed literature. While at Elsevier, she established advisory boards and outreach programs with library and scientific communities. In 1998, Ginny started an early e-resources help desk for Blackwell's information Services and later led training and communication programs for Swets' digital portfolio in Asia Pacific, Middle East, and Africa. She's lived and worked in many parts of the world, has managed globally dispersed creative, technical, and commercial teams, and co-hosts the Scholarly Social networking events in London.
- Scholarly communications
- importance of richer metadata
- international outreach and communities
- branding and visual identity