Since 2015, Ginny has been developing a new team at Crossref encompassing outreach and education, user experience and support, and metadata strategy. Before joining Crossref, she ran Ardent Marketing for a decade, where she consulted within scholarly communications on multichannel awareness and growth strategies, branding and launching online products, and building engaged communities. She previously led Elsevier's launch of Scopus, where she established content selection criteria, advisory boards, and outreach programs with library and scientific communities. Most recently she founded the Metadata 2020 collaboration to advocate for richer, connected, reusable and open metadata for the benefit of society. She's lived and worked in many parts of the world, has managed globally dispersed creative, technical, and commercial teams, and co-hosts the Scholarly Social networking events in London, UK.
- Metadata 2020
- Scholarly communications
- value of richer metadata
- international outreach and communities
- branding and visual identity